Singapore Airshow - Sponsorship Options

Exciting opportunities to make an impact

At Singapore Airshow, we believe in working with our sponsors to develop a unique and distinctive sponsorship programme, specific to their corporate needs. We will brainstorm with you on various sponsorship ideas, work with designated themes or utilize products or giveaways to make your sponsorship a memorable experience. No matter what your budget is, we can tailor a special package just for you.

Why Sponsor?

Gives you immediate recognition as an industry leader
Differentiate yourself and stand out from the crowd
Strengthen your existing bonds with your stakeholders
Tap into unrivalled partnerships
Impacts visitors more powerfully than any marketing platform
Sponsorship integrates your message with your guest experience
Maximize your investment by telling your guests where you are located and why they should visit you

Singapore Airshow 2010 Achievements

897 companies from 36 countries including 62 of top 100 aerospace companies were represented
259 foreign government and international delegations from 80 countries
846 accredited media personnel representing 269 media outlets
Defence organizations form 55% of the participants while civil aviation companies account for the other 45%

Let your brand dazzle through the options listed within these pages. Contact Mr. Danny Soong to find out more.
Tel: +65 6542 8660 Fax: +65 6542 6062 Email: sales@singaporeairshow.com.sg

Create a lasting impact by ensuring your brand is seen throughout the airshow. Find out more about the multiple on-site sponsorship opportunities available for every budget.

Singapore Airshow 2012 Industry Welcome Reception

Held on the eve of the opening day, the Industry Welcome Reception is a prolific event attended by over 2,000 exhibitors and delegates alike. Take advantage of this opportunity to network and showcase your brand to this targeted group of industry professionals.

Singapore Airshow 2012 Welcome Lunch

The Singapore Airshow 2012 Welcome Lunch is one of the highest profile events of the week and provides the perfect platform for you to showcase your company. Attended by official delegates and international aviation professionals, you get the opportunity to showcase your brand through various touch-points e.g. pre-event branding on invitation cards, event signage, access to special VIP areas and a pre-agreed number of complimentary tickets.

Outdoor billboards and banners

Generate maximum exposure for your brand with large eye-catching outdoor billboards and banners situated in high-traffic areas.

Seaborne Billboards

Dominate the landscape! Visible from almost anywhere on the show grounds, these floating platforms offer sponsors tremendous exposure at the event.

Look-twice Billboards

These giant, V-shaped, double-sided billboards give advertisers prominent space to display their brand messages. They ensure visibility going to and from the exhibition site. In addition, the pedestrian bridge billboards also guarantee more eyeballs for your brand.

Aisle Banner

Gain maximum visibility by sponsoring our exhibition hall Aisle Banners. Highly visible from within the hall, attendees will see your company name prominently displayed on the Aisle Banner. Sponsorship fee includes production and rigging cost.

Flying Control Tower

The highest point on-site, all attention will be naturally drawn to the Flying Control Tower upon entry to the show grounds. Be assured of maximum exposure when you sponsor this prominent location. Visible from anywhere on the show ground, the Flying Control Tower provides an excellent branding opportunity for your company.

Golf Buggies

These Golf Buggies will be used by all trade visitors to get around the show site. Get your message or company branding on these highly visible and highly sought-after vehicle during the show. Branding of the buggies is subjected to organiser’s approval and excludes production.

Lamp Post Banners

There’s no better way to take your message right from the entrance of the event grounds to the Airshow! Using double-sided banners, the Lamp Post Banners along the Aviation Park road is definitely a fantastic vehicle to ensure massive visibility for your brand.

Media Centre and Hospitality Chalet

With hundreds of international and local media covering the Airshow, the Media Centre and Hospitality Chalet is the hot spot to hit for great press. Build your brand and increase your presence among this group of specialized professionals by sponsoring our media facilities. Exclusive branding opportunities both inside and outside the Media Centre and Hospitality Chalet provide you with great visibility to all guests and exhibitors to the Airshow!

VVIP Lounge

Exclusive to hosted delegates and visiting officials, the VVIP Lounge is the perfect platform to make a lasting impression on these high-level guests. As a sponsor, you will enjoy branding opportunities inside the VVIP Lounge, increasing your company’s presence among our VIP guests. Sponsorship fee excludes the design, fabrication and fitting-up of the VVIP Lounge.

Trade Tickets

A must-have for all visitors during trade days, our Trade Tickets provide you the perfect opportunity to promote your company to every Singapore Airshow attendee. Place your company branding on our Trade Tickets and reach out to global aerospace professionals and invited guests during the trade days.

Badges and Lanyards

Badges and Lanyards are distributed to all guests upon registration and are required for entrance to the event. With custom-printed lanyards complete with your company logo, you are guaranteed non-stop exposure throughout the show! Sponsorship fee excludes production.

Visitor Information Counter

The first-stop for any guest with questions about Singapore Airshow 2012, the Visitor Information Counter boasts one of the highest traffic on-site. As a sponsor, your brand will be showcased in a prominent area, visible to all attendees.

Location Board and Map

With an exhibition hall the size of 40,000 sqm and an accompanying static aircraft display area of 90,000 sqm, the first stop for any visitor to get their bearings right would definitely be our Location Boards and Maps. Located at strategic crossroads, entrances and exits at the show grounds, our Location Boards and Maps guarantee maximum exposure at high traffic areas for your company.

Car Park Shuttle Buses

Looping around the carpark compound to pick-up and drop-off visitors, the Car Park Shuttle Buses are a good platform to reach out to your desired audience. Brand both the interior and exterior of the buses and leave a lasting impression on guests before they enter the exhibition site and when they leave the site. Branding of the Car Park Shuttle Buses is subjected to organiser’s approval and the sponsorship fee excludes production.

Captains’ Club Lounge

The Captains’ Club Lounge caters to an exclusive group of members – high level executives in the aviation and aerospace industry. Sponsoring the Captains’ Club Lounge allows you to initiate direct contact with the delegates, VIPs and fellow exhibitors. Your company will also benefit from the extensive branding on the interior and exterior of the lounge. Branding of the Captains’ Club Lounge is subjected to organiser’s approval and the sponsorship fee excludes the fabrication and fitting up of the lounge.

Internet Centers

In our fast-paced world, we are virtually connected 24/7. The internet transcends time zones and at an event with international participation, no email goes unchecked. While exhibitors and attendees log on to check their email, they will not miss your company logo and website prominently displayed on the screen savers. Branding of the screen savers is subjected to organiser’s approval and the sponsorship fee excludes set-up and equipment.

Recycling Bins

Located at strategic areas in the main exhibition hall and around the venue, branding these Recycling Bins not only increases visibility to all guests but also shows your company’s commitment to the environment. Sponsorship fee excludes production.

Beer Garden

Nothing beats an ice-cold beer on a hot day! With our warm February weather, guests will definitely head out for a cold refreshing beer. As the Beer Garden sponsor, you will enjoy an exclusive seating area for your invited guests as well as branding opportunities inside and outside the beer garden. Sponsorship fee does not include the set-up of the beer garden.

Corporate Hospitality Desks

Corporate Hospitality Desks offer dedicated check-in lanes exclusively for your VIPs. This ensures a smooth registration and red carpet entry to the show for your most important guests and dignitaries. Limited to 6 Hospitality Desks only!

Business Centre

The Business Centre plays a pivotal role for hundreds of exhibitors and guests to the Airshow. As a sponsor, you will be providing a valuable service to this group of people and your branding message will be integrated into the facilities, including the Centre’s exterior and interior. Sponsorship fee excludes production.

Flying Display Shades

Set against the clear blue skies of Changi coast, the exciting aerial performances are always a crowd-puller. Guests to the Airshow will receive our Flying Display Shades upon registration, a practical necessity to help neutralise the sun’s glare while viewing the flying displays. Place your brand in the hands of aviation professionals and enthusiasts and enjoy maximum exposure for your company. Sponsorship fee excludes production.

Show Carrier Bags

Exclusive to our event, the Singapore Airshow 2012 Show Carrier Bags live well beyond the show and allow extended visibility for your brand. Given to all guests upon registration, the bags are a useful item for storing documents and necessities. The Show Carrier Bags will feature both the Singapore Airshow logo as well as your company’s logo. Branding of the Show Carrier Bags is subjected to organiser’s approval and the sponsorship fee excludes production.

LCD TV Screens at Registration Area

Schedule a 30-sec commercial or video display on our LCD TV Screens at the Registration Area and be the first to greet guests even before they enter the exhibition hall.

Brochure Display Stands at Entrance

Place your brochures and flyers where you will really be noticed! Guests walking past the stands will pick up the information and enter the hall with your flyers in their hands!

Singapore Airshow 2012 Website

Interactive platforms take centre stage in this digital age and as the sponsor of the Singapore Airshow Website, you can be assured of constant visibility for your brand. Our website consistently registers high traffic and in the month of the Airshow alone, over 25 million hits were generated, making it the ideal platform to reach out to aviation professionals and enthusiasts alike!

Singapore Airshow 2012 eNewsletter

Electronic editions of our Singapore Airshow Newsletter are sent quarterly to our delegate, exhibitor and visitor databases via emails. Every issue is also uploaded on the website for downloads. With prominent logo and banner ad displays in every issue, you can be sure of greater exposure for your company!

Singapore Airshow 2012 Visitors’ Guide

This handy sized fold-out guide contains important show details, maps and information all guests need to get around the Airshow! Given out to all trade visitors upon registration, sponsors of the Visitors’ Guide can be certain of constant visibility throughout the show.

Singapore Airshow 2012 Aircraft Guide

Sponsor one of the well-used guides at the show! The Aircraft Guide shows the location and names of each aircraft on the static aircraft display area and will be distributed at high-traffic areas.

Singapore Airshow 2012 Flying Display Guide

The Flying Display Guide lists the order of appearance and timings of aerial displays and aircraft flying on a daily basis. Distributed at high-traffic areas throughout the show grounds, the Flying Display Guide is one of the most sought after pieces of literature at the Airshow.

Singapore Airshow 2012 Telephone Directory

This is the most useful piece of information for all exhibitors at Singapore Airshow 2012 as it contains all relevant and important telephone numbers. Copies of the Telephone Directory will be available at all stands, chalets, flying control committee office, media centre and at the various lounges at the show site. As a sponsor, your company’s logo will be prominently displayed on the Telephone Directory.

Singapore Airshow 2012 Newsletter

The Singapore Airshow 2012 Newsletters will be sent to our delegates, exhibitors and visitors on a regular basis. With every issue, there will be updates on the show which exhibitors and visitors look forward to reading. By placing advertisements in our Newsletter, you can be ensured of extended readership with your right target audience as our latest exhibition floor plan will also be enclosed within the issue. Furthermore, the Newsletters will also be distributed at major airshows around the world.

Official trade directory advertising

Placing advertisements in the Official Trade Directory will help you gain exposure with guests and exhibitors at Singapore Airshow 2012 and beyond! The Official Trade Directory is the only publication that contains comprehensive details of all exhibitors and it is guaranteed to enjoy extended readership even after the event. The Trade Directory will be distributed to all delegates, exhibitors and accredited members of the media. It will also be sold at the event as well as via mail order before and after the show. In addition to the highly visible placement on the cover of this publication, you can also reserve space on the centre spread as well as the special featured options such as the gatefold on the front cover, bookmarks and divider cards. Place your order now and enjoy the first right of refusal on this premium space in the next issue!

Maximise your presence at Singapore Airshow 2012!

In 2010, giant outdoor V-shaped, to double sided billboards on the event grounds gave advertisers prominent space to display their brand messages. For 2012, Singapore Airshow will continue to provide the V-shaped, double-sided billboards that will ensure visibility going to and from the exhibition site. What’s more, the pedestrian bridge billboards will also guarantee more eyeballs for your brand.

Rates and Locations

Prices range from S$5,000 to S$50,000 and are based on the size and location of each billboard. A standard handling fee is charged for Made-to-Order and irregular sizes. Production is charged at cost and is not included in the price of the billboard.